NEW WAYS OF LIFE, NEW WAYS OF WORK, NEW DESIGN OPPORTUNITIES
For the "Braderie de l'Art" taking place in Roubaix - North of France, we did SPONTANÉITÉ.
During 36 non-stop hours, we created about 25 products on a live exhibition of making. Using waste from companies, we had to create new products. We didn't know what we would have available to create that's why it was spontaneous creation experience.
The logic behind SPONTANÉITÉ is to make wastes alive again ... literally - adding life to products : plants, fishes or even birds.
We choose to let the products as they were and add a graphic cylinder element for life welcoming. Using accents, it creates a subtle pattern and gives the product a strong and recognizable personality - a present add-on for a past object.
And here are some isolated products, pictures by © Studio Helle.
Illustration of flowers from FLORAL CONTEMPORARY from Olivier Dupon.